Our Story!

Love and compassion are the core of everything we do – for the people we work with, for the planet, and for YOU!

Founded in September 2022 by Anuja, a passionate fashion designer whose dream of creating her clothing line was finally realized amidst the culmination of years of dedication and hard work in the fashion industry.

A word from our Founder

“Having spent 3 enriching years in the fashion industry, I couldn’t help but notice a glaring gap: the scarcity of relaxed and comfortable styles. Determined to bridge this divide, I founded Label by Anuja, driven by the belief that chic fashion can seamlessly blend with comfort.”


As a fashion designer herself, Anuja understands the importance of marrying style with comfort. Her tenure with Rahul Mishra and Nakul Saini instilled in her a passion for excellence and a commitment to pushing the boundaries of creativity. Drawing inspiration from her personal journey and professional expertise, Label by Anuja was born with a singular vision – to offer chic yet effortless fashion that transcends age and embraces individuality.

Our Commitment

At the core of our brand, we are committed to providing quality and affordability. With our own manufacturing house, we aim to deliver premium fabric products at surprisingly reasonable prices. This dedication allows us to connect with our audience swily, offering them luxurious pieces that elevate their everyday style.

Embracing the spirit of wanderlust and leisure, we aim to offer a diverse range of resort and travel wear. Whether you're jet setting to exotic destinations or simply enjoying a leisurely brunch, our versatile collections have got you covered. Our designs transcend age barriers, catering to the fashion needs of both the young and the young-at-heart.

What we Believe

Driven by a commitment to inclusive sustainability, LBA believes in sustainable practices at every turn – from sourcing sustainable materials to responsible manufacturing, we prioritize environmental stewardship. But our mission extends beyond sustainability alone. We champion diversity, inclusiveness, and philanthropy, recognizing the inherent value in celebrating individuality.

Discover the essence of effortless elegance with Label by Anuja – because every outfit tells a unique story, and yours deserves to be extraordinary.